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My website is a resource for public elementary school teachers. This will be a place for the teachers to find information that I have recently taught them or information that will be useful for them. For example, they are required to record observations with a SWIVL Camera and send the video to the principal. I will post instructions on how to use the SWIVL camera so they can have quick access to that information. To start, I also plan to post introductory links to information about 21st Century Learning Design and innovation skills.
My website target audience is elementary classroom teachers, approximately 85% female and 15% male visitors. The users all live in the local Utah area in urban settings. Most users income is between $35K and $60K annually. The majority of visitors have a bachelors degree and many will have masters degrees.
I chose a monochromatic color scheme - variations of blue that we might see in a tropical picture of the ocean. I chose blue because the color blue suggests trust and authority. My target audience is teachers and I felt this color scheme would be calming for them when they visit my website. Blue is associated with water and sky in nature. I don't have a lot of men in my audience but blue is generally preferred by men and I wanted men to feel welcome on my site.
#36768e
RGB: 53, 116, 140
#9bb9bf
RGB: 155, 185, 91
#5b98a6
RGB: 91, 152, 166
#024059
RGB: 2, 64, 89
#c0d1d9
RGB: 2, 64, 89
#f1f5f7
RGB: 241, 245, 247
#fdfefe
RGB: 253, 254, 254
#e5ecef
RGB: 229, 236, 239
I chose one typeface with different weights and styles for harmony. The Source Sans Pro font is a simple sans-serif font that is a pleasing type face for online reading. It includes 12 styles that will allow for contrast.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
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